Template: Creating Excitement Using Personalized Outreach

With Lionize's AI-powered automated recruitment, you never have to send a manual outreach.

With Lionize's AI-powered automated recruitment, you never have to send a manual outreach! This saves you time and ensures that you have a never-ending flow of perfect-for-your-brand collaborators. But you always have the option to send a manual invite if you want to add a special personal touch. 

To invite a specific influencer to one of your campaigns, go to the Performance tab and click 'Invite Influencers' to get the campaign's URL. 

But then what? 

Manual Influencer Outreach Template

The first touchpoint in any influencer partnership is crucial—it sets the tone for the entire collaboration. Whether you're reaching out via email, DM, or even WhatsApp, your initial message needs to grab their attention, build excitement, and establish trust.

This first impression not only reflects your brand but also signals to influencers how valued they’ll be in the partnership. A well-crafted approach can mean the difference between a seamless collaboration and a missed opportunity.

To ensure your outreach stands out:

  • personalize your message: make them feel special from the start.
  • highlight mutual benefit: help them understand quickly why this is good for them.
  • keep it concise but impactful: creators are busy! 

Use our templates below (by channel) to maximize response and kickstart an exciting relationship with your influencers! 

Email Template


Subject: Influencer Opportunity with [Brand Name]!

Dear [Influencer Name],

My name is [Your Name], and I represent [Brand Name]. We’ve been following your incredible [niche] content, and we believe your audience aligns perfectly with our mission and values.

We’d love to collaborate on an upcoming campaign to showcase our [products/services] to your community. You bring a unique voice that we think will elevate the campaign to new heights.

If this sounds like something you'd be interested in, check out the full collab details [link to application] and apply directly or reply here and let me know your thoughts! 

I look forward to collabing! 

[Your Signature]

DM Version (Instagram/TikTok/Twitter/Threads):

Hi [Influencer Name],

I’m [Your Name] from [Brand Name]. We absolutely love the content you create! We’re launching an exciting campaign and think you’d be a perfect fit to partner with us.

We’d love to discuss more details and see how we can collaborate to showcase our [products/services] to your amazing audience. Let me know if you’re interested, and we can chat more about how we can work together. Here are full details: [link to application]

Looking forward to hearing from you! 😊

[Your Name]

Text/WhatsApp Version:

Hey [Influencer Name],
This is [Your Name] from [Brand Name]. We’ve been following your content, and we’re big fans of the impact you’re making!

We’d love to partner with you on an upcoming campaign for our [products/services] and think your audience would love it too. Let’s chat and see how we can work together to create something amazing!

Looking forward to hearing from you!

Cheers,
[Your Name]
[Brand Name]

Let Lionize Do the Recruitment! 

Remember that manual outreach is not at all necessary with our unique recruitment approach. If you are not yet on a paid subscription that includes automated recruitment, get in touch today to upgrade

Up Next: Communication Template for Managing Influencer Relationships