Update the Demographics section with clear criteria and republish your campaign to find better influencers. Specify follower range, gender, age, location, and keywords in the Influencer Profile Preferences section.
If you’re not satisfied with the influencers applying to your campaign, it’s essential to update the demographics section of the campaign builder to refine your search and find more relevant influencers. Remember, you need to republish the campaign for these changes to take effect.
Steps to Update the Demographics Section
- Access the Campaign Builder:
- Navigate to the demographics section of your campaign builder where you can update the criteria for influencer selection.
- Update Relevant Fields:
- Follower Range: Adjust the follower range to target influencers with the desired reach.
- Gender Breakdown: Specify the gender split that aligns with your campaign goals.
- Age Range: Define the age range of the influencers’ audience, ensuring it matches your target market.
- Location: Update geographic preferences to target influencers from specific regions or cities.
- Influencer Profile Preferences:
- Be Clear and Direct: This section is crucial as it will ultimately drive the search for influencers. Provide specific search terms and keywords influencers might use in their biographies. Include popular hashtags they are likely to use and any other descriptions that will guide our influencer targeting.
- Detailed Criteria: Be as specific as possible. For example, if you’re promoting eco-friendly products, include terms like “sustainability,” “eco-friendly,” and hashtags like #GreenLiving. Specify any niche interests, such as “vegan lifestyle” or “zero waste.”
- Example: “Looking for influencers with a focus on eco-friendly products, sustainability, and green living. Keywords include ‘sustainable,’ ‘eco-friendly,’ ‘organic,’ with hashtags like #EcoWarrior, #GreenLiving, and #SustainableLiving.”
- Republish the Campaign:
- Once you’ve updated the demographics and influencer profile preferences, republish the campaign. This ensures that your changes are prioritized, and our system will reach out to newly sourced influencers based on the updated settings first.
Leveraging Offer Management Feedback
Our platform leverages the actions you take when selecting or declining influencers in the “Offer Management” section to refine its search. Think of it as a feedback loop that tells our system what is good and bad. Every decision you make helps improve the accuracy of our influencer matching process.
Summary
Updating the demographics section with detailed and direct criteria will help our search engine identify the ideal influencers for your campaign. By republishing the campaign, the system will prioritize the updated settings and reach out to the most relevant influencers first. Additionally, your actions in the “Offer Management” section continuously refine the search process, ensuring better matches over time.
If you have any questions or need further assistance, our support team is here to help. Happy campaigning!