Define collaboration requirements by selecting relevant channels, deciding on content approval, setting realistic deadlines, specifying in-feed posts and story requirements, and detailing tags and hashtags.
Welcome to the next step in setting up your influencer marketing campaign on Lionize! Now that you've crafted your brand messaging, it's time to detail the collaboration requirements. This section specifies what you need from influencers and how they should deliver their content.
Importance of Collaboration Requirements
Collaboration requirements define the scope of work for the influencers. Clear and detailed requirements ensure that both you and the influencers understand the expectations, which leads to smoother collaboration and better campaign outcomes.
Step-by-Step Guide to Defining Collaboration Requirements
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Milestones and Deadlines:
- Importance: Set realistic deadlines for content submission and posting. This depends on when the influencer receives the product or service and needs enough time to create quality content.
- Tip: Be reasonable with your expectations to allow influencers adequate time to produce high-quality content.
- Example: Set a milestone for content submission one week after the influencer receives the product.
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Select Posting Channels:
- Importance: Choose which social media channels you want influencers to use for your campaign. You do not have to select both Instagram and TikTok; only choose the channel(s) relevant to your campaign.
- Tip: If your audience is primarily on Instagram, focus on Instagram. If your target audience is active on TikTok, then choose TikTok.
- Example: Select Instagram if your campaign is more visual and involves photos, or TikTok if it includes short, engaging videos.
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Content Submission for Approval:
- Importance: Decide if you want influencers to submit their content for approval before posting. This ensures the content aligns with your brand standards.
- Tip: Requiring content approval might lead to fewer applications and a delay in content going live, so balance your need for control with the potential impact on campaign timing.
- Example: Enable content approval if you need to maintain strict brand guidelines.
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In-Feed Posts and Content Types:
- Importance: Specify the number and type of in-feed posts you require. Provide flexibility in the types of content to encourage creativity.
- Tip: Use the multi-select option to allow influencers to choose the type of content they are best at creating. Videos are often more engaging than images, making them ideal for demonstrating product use and capturing audience attention.
- Example: Require 1 in-feed posts that can be a mix of photos, videos, or carousel posts.
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Stories and Links:
- Importance: Determine the number of stories you want influencers to post and if they should include specific links.
- Tip: Stories are great for immediate engagement and can include direct links to your product or website.
- Example: Request 2 stories with a swipe-up link to your product page.
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Tags and Hashtags:
- Importance: Specify which accounts influencers should tag and which hashtags to use. This helps in tracking the campaign and increasing its visibility.
- Tip: Use unique and branded hashtags to easily monitor campaign performance.
- Example: Require influencers to tag your brand’s Instagram handle (@yourbrand) and use hashtags like #YourBrandCampaign.
By clearly defining your collaboration requirements, you set the stage for a successful and organized influencer campaign. This clarity helps influencers understand what is expected of them and ensures that the content they produce aligns with your brand’s goals.
If you have any questions or need further assistance, our support team is here to help. Happy campaigning!