How do I know which influencers to select? What is a good engagement rate? How do we calculate engagement rate?
You can get a better understanding of Engagement Rates per industry by accessing the “Resources” tab in the platform and comparing your findings to the Engagement Rates of influencers who have applied to your campaign. Once you are logged into your Lionze account, follow these steps to access the “Resources” tab:
Click the “Offer Management” section on the left-hand side of the page.
Select “Resources” in the top right- hand corner.
Select “Performance Guidelines” to get a better understanding of Engagement Rates as a whole (by social media platform) and select “Engagement Rate Examples” to see common Influencer examples.
We calculate engagement rates Estimated Rate by total interactions from Likes and Comments relative to how many followers the influencer has.
