Campaign Set Up
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      2. Campaign Set Up

      Why do I need a contract for the influencer to sign? How do I create a contract?

      Our Campaign Builder is a binding contract between you and the influencer. They sign it when they apply and you sign it upon influencer selection.

      Establishing a formal agreement between brands and influencers ensures that both parties are aligned on expectations, deliverables, and legal protections, fostering a professional and transparent working relationship.

      We require all influencers and brands to have a shared contract hosted within our platform to ensure transparency. Any brands found requesting additional contract outside of the Lionize platform will immediately lose access to the platform and all campaign progress.

      Skip below to see details on how to build a strong contract using our Campaign Builder and where to access an Accepted influencer's contract. 

      Key Reasons for Having a Contract

      1. Clear Expectations and Deliverables

        • Defined Scope: A contract outlines the specifics of the campaign, including content requirements, posting schedules, and platform usage.
        • Performance Metrics: Establishing KPIs and success metrics helps both parties understand what constitutes a successful campaign.

      2. Legal Protection

        • Intellectual Property Rights: Contracts clarify the ownership and usage rights of the content created during the campaign.
        • Compliance: Influencer marketing is subject to various advertising laws and regulations. Contracts ensure compliance with guidelines set by regulatory bodies like the FTC.
        • Compensation Details: Contracts specify the payment structure, amount, and schedule, reducing the risk of disputes.
        • Performance Incentives: Agreements can include bonus structures for exceeding performance targets.

      3. Payment Terms

        • Compensation Details: Contracts specify the payment structure, amount, and schedule, reducing the risk of disputes.
        • Performance Incentives: Agreements can include bonus structures for exceeding performance targets.

      4. Brand Safety

        • Content Approval: Contracts allow brands to review and approve content before it goes live, ensuring it aligns with brand values and messaging.

      How our Campaign Builder Acts as a Contract

      Lionize provides a comprehensive solution that integrates the functionality of a traditional contract within its campaign builder, streamlining the process for brands and influencers. Here’s how it works:

      1. Built-In Agreement Terms

        • Automated Workflows: Lionize.ai’s campaign builder includes pre-defined terms and conditions that cover all critical aspects of a typical influencer contract.
        • Customization Options: Brands can tailor the terms to fit specific campaign needs, ensuring that all requirements are met.

      2. Transparency and Accountability

        • Real-Time Updates: Both brands and influencers have access to the campaign's progress, ensuring transparency and accountability throughout the process.
        • Approval Processes: The platform includes content approval workflows, ensuring that all content meets brand standards before publication.

      3. Integrated Payment Systems

        • Automated Payments: Our platform integrates payment terms and automatically handles all incentive payments according to these terms, ensuring timely and accurate compensation for influencers based on agreed-upon milestones and performance metrics.

      Setting Up Your Contract in the Campaign Builder

      When launching a new campaign you will be prompted to select a Goal, which will provide templated variables to include in the contract, such as posting requirements. You can click through each step of the campaign builder to customize the terms: 

      CampaignBuilder_GoalSelection

      The campaign builder creates a contract that all influencers will sign when they apply to your campaign. When applying, all influencers must also attest to their agreement with our Influencer Agreement terms. This standard agreement can not be customized and includes best-in-class protections for brands, including: 

      • perpetual, royalty-free right and usage license to use the Materials
      • satisfactory completion of the campaign is a condition for any agreed-upon compensation
      • 48 hour communication turnaround times
      • representations and warranties, including complying with the FTC's "Guides Concerning the Use of Endorsements and Testimonials in Advertising" and any platform policies. 

      For more information on how to best build out your campaign, check out How Do I Set Up A New Campaign.

      Accessing a Particular Selected Influencer's Signed Contract

      To review a particular influencer's contract after you have selected them:

      1. Navigate to the Influencers tab, then Accepted.
      2. Highlight the influencer in the tracker to open the right-hand Influencer Profile panel. 
      3. Click "View Contract"
      4. You can share the link to this contract directly, or print it as a PDF to see all influencer contract details. 

      InfluencerContracts

      Conclusion

      Having a contract in place is essential for successful and legally sound influencer marketing campaigns. Lionize's platform simplifies this process by embedding contractual elements directly into the campaign builder, providing a seamless and efficient solution for brands and influencers. 

      For more information on how to best build out your campaign, check out How Do I Set Up A New Campaign?