Yes, a business social account is required.
You are required to have a profile for your business on the social platform you choose to run a campaign.
We will use this for tracking content that influencers post on your behalf. It is also a best practice to be active on the platform(s) you have contracted content in order to be able to engage with comments and for any paid social strategies you want to use such as boosting or white labeling.
Business accounts on Instagram and TikTok are free.
How to set up a business Instagram account (note that this is leaving the Lionize platform).
How to set up a business TikTok account (note that this is leaving the Lionize platform).